The $12 billion self-help industry is under constant attack for pedaling false miracles to duped believers. But sociologist Albert Amao demonstrates that Americans eagerly support self-help books, seminars, and programs because, under the right conditions, these things work. Sociologist Albert Amao analyzes the accuracy of self-help and positive-thinking claims in this groundbreaking--and wholly unexpected-exploration of what works, what doesn't, and why.